As with most things, change can be difficult for consumer-facing industries. Creating new expectations, or requesting customers to change their behaviour can be scary for industries who are so beholden to fluctuating trends, demands, economies, and more. But there is...
While we're living through the "age of information" and have access to more data points than ever before, retail has a data problem. With current POS systems and retail software, having individual customer data is only possible through memberships and rewards...
Why ClowID? As a business owner, you know that providing an exceptional customer experience is key to success. But with so many options available, how can you differentiate your business and stand out from the competition? The answer lies in personalisation,...
In the age of digital disruption, technology continues to change the way we shop. Consumers are ever more demanding and seek new ways to improve their online shopping experience. To keep up with the changing times, modern retailers must embrace innovative tools and...
In recent years, the rise of e-commerce and the increasing availability of big data have significantly impacted traditional “brick and mortar” retail.
As the retail industry continues to evolve and grow, businesses must remain on top of marketing trends to stay competitive. One major trend expected to impact the retail industry in 2023 significantly is the use of big data analytics. Big data analytics involves...
One of the most important aspects of running a successful business is attracting and retaining loyal customers. One way to do this is by implementing a loyalty program for your customers. Many different loyalty program types are available, each with unique benefits and features.
In today's business environment, having a strong online presence is more important than ever. But having a website and social media accounts is just the beginning. To stay ahead of the competition, you need to use digital technology to its full potential. Here are three ways to use digital technology to transform your retail business.
The retail landscape is changing. To stay competitive, retailers must embrace digital transformation. But what does that mean, exactly? And how can retailers use digital transformation to engage customers and drive loyalty?
Loyalty programs are a great way to build customer relationships while also engaging them to return again and again. Here are some tips on how you can improve your loyalty program.
