Three ways small businesses can be more sustainable right now
Over 80 percent of people say it is important that companies work for improving the environment, according to a 2019 global survey by Nielsen. Brands are moving beyond the usual standards of sustainability, such as recyclable packaging or paper straws, and customers...
How digital receipts can improve customer experiences
As with most things, change can be difficult for consumer-facing industries. Creating new expectations, or requesting customers to change their behaviour can be scary for industries who are so beholden to fluctuating trends, demands, economies, and more. But there is...
How well do you know your retail customers?
While we're living through the "age of information" and have access to more data points than ever before, retail has a data problem. With current POS systems and retail software, having individual customer data is only possible through memberships and rewards...
What Is Omnichannel Marketing and Why Does It Matter for Retail?
In the rapidly evolving world of retail, businesses are constantly seeking innovative ways to connect with customers and deliver seamless shopping experiences. One such strategy that has gained significant traction in recent years is omnichannel marketing. Gone are...
Why ClowID?
Why ClowID? As a business owner, you know that providing an exceptional customer experience is key to success. But with so many options available, how can you differentiate your business and stand out from the competition? The answer lies in personalisation,...
Digital receipts as a more efficient, environmentally friendly, and cost-effective solution. Here are just a few reasons why digital receipts are the future.
Convenience: Digital receipts are incredibly convenient for both businesses and customers. With digital receipts, customers no longer have to worry about losing their paper receipts, which can be a hassle when it comes time to return an item or file an expense report....
Importance of customer loyalty and retention
Customer loyalty and retention are critical factors in the success of any business. Companies that prioritise these areas are more likely to achieve long-term profitability, growth, and sustainability. Why customer loyalty and retention are so important for companies:...
Why you should digitalise your business
In today's world, digitalisation is becoming increasingly important for businesses to stay competitive and relevant. Digitalising your business means leveraging technology to automate processes, improve efficiency, and enhance customer experiences. In this blog post,...
Modernising the Customer Experience
In the age of digital disruption, technology continues to change the way we shop. Consumers are ever more demanding and seek new ways to improve their online shopping experience. To keep up with the changing times, modern retailers must embrace innovative tools and...
Revolutionizing Retail: How AI and Big Data are Transforming the Industry
In recent years, the rise of e-commerce and the increasing availability of big data have significantly impacted traditional “brick and mortar” retail.